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Top Digital Asset Management Business Use Cases

Building a solid business case for digital asset management (DAM) begins with understanding the different ways your company can benefit from using a DAM solution. In this article, we&#;ll outline some of the top digital asset management use cases and explain how they can help improve your operations.

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We&#;ll also discuss how internal sales and marketing teams, as well as developers and IT professionals, can utilize DAM to streamline their workflows. Finally, we&#;ll take a look at how your external clients and partners can benefit from using DAM solutions.

Business Use Cases for DAM

DAM adds value to all businesses that deal with digital assets. Ready to upgrade, but need to convince key stakeholders in your company? Here are some digital asset management use cases to get you started:

Streamlining Content Production

Content is king, and a digital asset management system can help you manage and organize your digital content more efficiently by providing a central repository for all your digital assets. This includes all types of digital files such as images, videos, documents, etc.

You&#;ll be able to easily find and reuse digital assets, which can improve efficiency in every stage of the sales cycle. Save time and money by reducing the need to search for and recreate lost or misplaced files.

Sales Support

Growing companies need to segment and target their audiences more effectively to drive sales. This means distributing marketing content by territory, product line, or industry. To avoid using off-brand or non-compliant content on marketing campaigns or proposals, invest in a DAM platform that gives your sales and development teams the best assets to achieve their goals. In this way, a digital asset management solution can help your company continue to scale and respond to marketing needs in real-time.

Brand Consistency

Maintaining brand consistency across all channels is a top priority, especially for companies in regulated sectors, but it&#;s easier said than done. A digital asset management system can help by providing a central location for all your assets. With a premier DAM system like OpenAsset, you can:

• Give your team access to the most up-to-date brand assets
• Ensure that everyone is using the same versions of your brand assets
• Eliminate employee confusion around licensed video or photo assets
• Keep your brand management consistent across all channels
• Stay in full control of compliance with third-party licensing and management
• Avoid copyright infringement penalties

Internal Users

Sales and Marketing

Armed with an efficient DAM system, sales and business development teams can easily find digital assets searching by tag, category or even project. Users can quickly find and reuse the right content for each sales campaign or proposal, helping team members close deals and bids faster.

Developers and IT

Digital asset management software can also be beneficial for developers and IT professionals. They can use it to manage website and application content, as well as digital files. With help from DAM software, only the most up-to-date and approved digital assets are used, which can save time and reduce the risk of errors.

Design and Creative Team

Design and creative professionals can utilize DAM to store creative files and development plans, planning materials, and images. Some DAMs like OpenAsset integrate with InDesign and can save your design team time and eliminate the headaches that come from broken image links.

You can also utilize user permissions to give outside agencies or contractors limited access to digital files, while still keeping the company&#;s intellectual property secure. This is a great way to streamline design and creative workflows and keep everyone on the same page.

External Users

Digital asset management is not just for internal users. It can also be used by clients or other external partners.

Clients

Many times, your company will need to share digital assets with clients during collaboration on a project or product. A quality DAM solution will have a feature that allows you to easily share digital assets while keeping security and control in mind. For example:

• Create a &#;client workspace&#; where you can securely share digital assets and receive feedback.
• Assign read, write, or download permissions to clients and project stakeholders.
• Control when and how brand assets are accessed by setting expiration dates.

Partners and Contractors

If your company frequently works with outside contractors or partners, a digital asset management system is a must-have for keeping everyone involved on the same page. Use a DAM to coordinate all your moving parts. For example, you can:

• Create an &#;approved vendor&#; list that only allows specific contractors access to digital assets
• Share digital assets with specific project teams or individual members
• Control who can download, edit, or delete digital assets

Industries

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Almost any industry can benefit from digital asset management, but some may find it more useful than others. Here are a few examples:

Architecture

Digital asset management can be used to manage blueprints, drawings, and models. Architects need to collaborate with clients, engineers, and other architects, so digital asset management can help streamline the process by providing a central repository for all project files. DAMs like OpenAsset also help architecture firms create better proposals, faster.

Construction

Like architecture, construction projects involve many different people and organizations. Digital asset management can help construction companies manage drawings, photos, videos, and other project files.

Engineering

Digital asset management can be used to manage designs, schematics, and other engineering files. Engineering teams often need to share files with clients, so digital asset management can help make the process more efficient.

Final Thoughts

Business use cases for digital asset management are vast and varied. Digital asset management is a must for any company that wants to stay organized and efficient. These are just a few examples of how digital asset management can be used to improve productivity in the workplace. If you&#;re looking for a way to streamline your content workflow, digital asset management is worth investing in.

Ready to make your case? OpenAsset is your premier DAM solution.

Building under construction with crane in a new residential area

Why do you need digital asset management for construction companies? With every project, a construction company&#;s image library grows. You will collect images of prospective sites and projects in progress. Besides, your completed projects will also feature prominently. You need to store your digital assets safely in a DAM for construction, in addition to them being searchable and usable. Your library of digital assets allows you to showcase your expertise.

Addressing the Challenges: Enhancing Construction Efficiency with Advanced Asset Management Solutions

As a project or site manager in the construction industry, you face numerous challenges in ensuring the safety and productivity of your projects. From coordinating tools and equipment to complying with health and safety regulations, valuable time and effort are consumed. Amidst these demands, managing the vast array of digital assets associated with your projects can become overwhelming. That&#;s why you require a comprehensive construction asset management software solution specifically tailored to meet the unique needs of the industry. With advanced asset management capabilities, this software empowers you to streamline operations, optimize resource utilization, and enhance overall project efficiency in the construction sector.

Construction site. Metal frame structures.

How does DAM benefit your construction company?

Daminion Server is the perfect solution for construction companies to manage all their digital assets. We work with many construction companies in the industry and we know how important your digital assets are.

For that reason we built a DAM solution that fits your needs!

• Firstly, easily find your files using keywords, categories and a vast array of descriptors.
• Secondly, quickly preview and share files.
• Thirdly, empower your teams with content.
• Fourthly, manage large and complex files, like CAD layouts, drone footage, etc.

The benefits of DAM for construction workflow

• Presentations &#; find media quickly and effortlessly to include in your presentations. Great-looking images add value to marketing materials and proposals.
• Reporting &#; at any stage you can instantly refer back to incident reports. Track your progress and get a timeline of your project. This is certainly where the true value of digital asset management for construction companies lie.
• Blog and social media entries &#; your social media and blog entries detail who you are. They give insight into what your company does. Keep your content fresh and relevant with Daminion DAM for construction companies. Your assets are easy to find and in the right format and size.
• Website content &#; your website is probably the first impression that your clients will get of you. Streamline the process of putting your best and newest digital assets online.
• Case studies &#; you can compile case studies with ease knowing that you can easily find relevant digital assets and documentation.

Digital asset management for construction &#; onsite in Berlin

Collaboration for construction teams

Every construction project requires input and feedback from many different professionals. But a team of project managers, architects, designers, construction project managers and a sales team will often waste resources. Time is the most important and expensive resource that teams waste trying to find and share files.

With Daminion Server, the DAM for construction companies, you can use your digital library as an online or onsite tool to collaborate. So your team can collaborate across locations and departments. Site managers can add assets onsite. Project managers can access assets from the office. Clients can review progress from anywhere.

Challenges that we help construction companies solve

• Managing your photos, videos, 3d and design files with Daminion Server for all your work in progress and completed projects.
• Sharing large and complex files (CAD drawings) in addition to rich media files.
• Giving communication and marketing departments quick access to news releases, kits and reports.
• Speeding up production and collaboration between departments.
• Outputting personalized content for projects at scale.
• Ensuring that administrative template documents are available when needed.

Benefits that construction companies see with Daminion

• Use keywords & categories in addition to a variety of metadata to find your assets. Do this quickly and effortlessly.
• Share and preview collections of assets quickly. Moreover, do not concern yourself with filetype or filesize.
• Empowers construction, sales, marketing and communication teams with content and templates.
• Most importantly, enable all your offices and partners by giving worldwide access.
• Above all, lubricate investor relations with easy access to press kits and reports.
• Custom export large files to various media formats. In addition, ensure that only on-brand, appropriately transformed media is available.

Digital asset management for construction projects.

With a DAM solution from Daminion you can&#;

• Increase productivity and efficiency. So, locate the right asset at the right time.
• Centralise your digital assets across sites and offices. As a result, no more frantic calls to satellite offices, looking for files!
• Re-purpose existing content. Avoid recreating work at additional expense. Get the most value from your existing content.
• Automate workflow with saved searches, collections and queries.
• Use a powerful search function to locate your assets in contrast to spending hours flipping through endless folders.

In conclusion

To summarize &#; with the advent of the digital age, construction has acquired a digital element as well. Digital assets add value to your business. DAM systems help you to manage all aspects of your digital workflow.

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